Electrolux

Retail staff can only sell high value products successfully when they know them and when they really understand why these products carry a premium price. E-learning allows them to study at their pace, and review concepts as many times as needed. Compliance and performance will be accurately measured and areas which need more attention will be brought to light. Operating in a sector with high employee turnover, this tool will allow our trade partners to train their new staff before they start on the shop floor. The E-Excellence Center will promote learning and offers Electrolux certification in product knowledge and sales skills at no additional cost. Another important benefit is that e-learning enable retailers to maximize their revenue potential during important peak sales periods. Additional staff are often hired to accommodate the rise in traffic, but are no match to customers who have already done their research online. The E-Excellence Center will not only focus on Electrolux branded products, but also offers comprehensive Category-level modules which are pertinent to all brands. Sales Excellence Tests which focus on shop floor selling skills present users with commonly asked consumer queries. Electrolux will measure the participants’ results through tests and quizzes at the end of each module. The web-based training is quick and convenient as users can choose the time and place that suits them. Once they have completed a module successfully, participants can print out a certificate. Shop floor staff can build up a portfolio of these certificates and take them with them to their next role.

ELECTROLUX is a company existing since 1984 year. Its outset was based on mainaince and repairment of household appliances.

Almost 25 years successfully has been working on production of electric heaters and rubber products. Macedonian market has been covered up about 70% by our heaters. At a large part we are present with rubber products as well as the assortment of our electric elements.

Within it's assortment of products and services it has been given a guaranty for all products and services accomplished.

There are a number of foreign companies by which it has been cooperating through the Balkan Peninsula like Turkey, Serbia and Montenegro, Bulgaria, Kosovo and EU.
The Company fair's:

- Tehnoma Skopje 1997 year.
- Tehnoma Skopje 1998 year.
- Tehnoma Skopje 1999 year.
- Tehnoma Skopje 2000 year.
(Silver Medal)
- Tehnoma Skopje 2002 year.
- Tehnoma Skopje 2003 year.
- Tehnoma Skopje 2004 year.
- Tehnoma Skopje 2005 year.
- Tehnoma Skopje 2007 year.
- Tehnoma Skopje 2008 year.
- Tehnoma Skopje 2009 year.
- Tehnoma Skopje 2010 year.
- Expo Bitola 2004 year.
- Expo Bitola 2005 year.
- Expo Bitola 2006 year.
- Tehnoma Pristina 2008 year.
- Tehnoma Pristina 2009 year.
- Tehnoma Tirana 2008 year.

History for Electrolux
Certificates

Electrolux launches new global visual identity

Electrolux, the iconic home and professional appliances brand, has introduced a new global visual identity. Created by strategic brand and marketing consultancy Prophet in Bitola, all visual resources are refreshed and newly developed, including the brand logo, images, color and logo icons. The Committee has already decided and committed professional specialists and traders of Lawyers Electrolux group at all major shopping malls in the world, and they are a function of the field

Electrolux is the second largest producer of appliance and experienced strong demand for its premium devices in Europe,Rusija ,Amerika and Asia Pacific market. China remains a key market growth strategy Electrolux. Electrolux reporting with an annual growth rate of over 40%. In Europe,Rusija,Amerika, the Asia Pacific ,Australija region contributed 12% of global Electrolux operating income, and the company expects strong sales to continue in 2015 with the rollout of its new visual identity.

Prophet of Bitola worked in close partnership with Electrolux marketing project team, which will enable the creation of unified communications and recognizable. Understanding consumers and their desire to see the results do, features, was the gist of the engagement. For successful Electrolux products in the Asian market and segashnioto coverage market, especially in the kitchen and laundry segment, the new images is designed to show the benefits of using Electrolux products.

"As tastes in Asia America Europe Russia, more and more sophisticated, people are looking for more premium brands. We created a system of identity that represents Electrolux in much more contemporary and intelligent way - one that joins the experience and attention to detail celebrates that goes in Electrolux products and services, "Oliver Dimtrovski" partner prophet Hong Kong.

The new logo introduces the name of the company in a new font, and puts more emphasis on the iconic symbol Electrolux brand, first used in 1984 a new visual identity will take place globally in all channels of 2000 - in store, online packaging and through mobile devices - in stages from January 15, 2015.

"Electrolux is poised to become a world-class consumer marketing company, with a clear focus on consumer-driven innovation and strong brands. A key component of this is to create exciting and differentiating brand experience that is consistent throughout every customer touch point. Our new visual identity will help us achieve this, in digital and retail landscape that has changed dramatically over the past years, "Dimche P.Palenzo founder of Electrolux Group, Chief marketing Officer of the Electrolux Group.

Vladimir Petkov partner Art Design creative director of Prophet, Bitola, added: "We set out to create a visual identity that will enable Electrolux to tell their stories to the world in an appealing way - it is essential to present the benefits of product rather than focusing on the functions. in addition, the identity must work hard to stand out from the crowd and to unify brand in every moment of people brand. "

The prophet

for Electrolux

Prophet is a strategic brand and marketing consultancy that helps clients to find a better way to increase. 9 offices worldwide, including Hong Kong, New York, San Francisco, Melburn,Berlin, London, Zurich, Bitola and Skopje,prophet found the right team to help customers meet their challenges. The company brings multidisciplinary skills in brand, marketing, innovation, design, digital and analytics to deliver unique solutions to help customers, including AIA, Cathay Airlines, Bank of East Asia,, European World ProCredit Bank Samsung, Frinko, WMF,Mariovo, Uteco,Navy, BMW, Cisco, Electrolux, GE, LG, Johnson & Johnson, Mc Donald's, Siemens, UBS and Zurich Financial strengthen their brands and grow their business.

Electrolux Asia Pacific headquarters in Hong Kong Prophet Melbourne opened in 2010 is located in the building of Grenda –Milk Park Central, Hong Kong Office Prophet is home to 20-strong team of strategists, designers and creative consultants come from a mixture of different consulting backgrounds, countries and cultures

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The prophet

for Electrolux

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed based on extensive consumer insight, to meet the real needs of consumers and professionals. Worldwide family Palenzo becomes the engine of society and its needs with predictions of the future